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  • Jaimy Ellis: Modern Online Marketing and Branding

Jaimy Ellis: Modern Online Marketing and Branding

  • 03/11/2024
  • 3:30 PM - 8:00 PM
  • Holiday Inn & Suites St. Paul NE - 8511 Hudson Blvd, Lake Elmo, MN 55042


  • Registration for this event will open 1/1/2022
  • If you are a current member of TCPPA please login to the website to register for free as part of your membership.

Registration is closed

Registration Open 1/2/2024 - 3/82024

Jaimy Ellis • Iowa City, IA • jaimyellisphotog.com

Did you even know that Gen Zers refer to themselves as Zoomers?  Now that we’ve got that covered, here's some other facts you should know about the generation. The average Zoomer spends 8 hours a day online with 2.5 of that on social media. 40% of them already use IG and TikTok as a search engine over Google and that’s only getting higher.  In this class you are going to learn why that is and what motivates them to buy from a brand. We will discuss why you need to start looking at the bigger picture and why using your business as a platform to advocate is appealing to Gen Z.  Like it or not you are an influencer, and it’s time you start acting like one. Don’t worry, I got you!  I’m going to give you the steps to take to appeal to Gen Z on social media, and hopefully inspire you to get out of your comfort zone and finally start posting that content!

Key take-aways:
Optimize your online Presence for Gen Z
Helpful tips, tools and apps for creating short form videos.
How to become a Gen Z Whisperer.

I would describe myself as a down-to-earth creative who is’t afraid to be honest. I like to have fun and act like a weird-o sometimes. I strongly believe that having killer photos of yourself, no matter who you are, can work wonders on your confidence and I love being able to create that imagery for teens as they begin the journey of stepping out on their own in this crazy world. Believe it or not I’m a country girl at heart and learned of my love for photography through 4H. I started a full service portrait studio in 2006 after graduating from Hawkeye Comm. College with a degree in Professional Photography. It grew quick and I soon realized that my favorite subjects were seniors. When I started my current biz in 2014 I was bound and determined to build a brand solely focusing on teen photography. I continue furthering my skills through conferences, workshops and competitions and became a Master of Photography through PPA in 2017 and a Photographic Craftsman in 2022. I will never stop learning how to better my craft and I’m so excited to be able to teach other photographers how to create amazing experiences for their clients.

Schedule of Event:
3:30 Check-in and Socialize
4:00 Welcome and Announcements
4:15 Speaker Presentation Part 1
5:15 Break and Social
5:45 Speaker Presentation Part 2
6:30 Round Table Implementation Discussion and/or Hand-on Lighting Demo (if applicable)
7:30 Discuss Findings & Conclusion
8:00 After Party at Wild Bills

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