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  • Jessica Robertson: Bridging the Gap Between Passion and Profit

Jessica Robertson: Bridging the Gap Between Passion and Profit

  • 11/08/2021
  • 3:30 PM - 8:00 PM
  • T.B.D.

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Jessica Robertson, M. Photog., Cr., CPP, FP

Ashland, Virginia

jessicarobertson.com


Most of us begin our photographic career with what we believe to be a "Passion" for photography. As our interest progresses for this wonderful field, we look to convert our new found love into profit. The subsequent steps are crucial to the success that may or may not follow. While this program is a must see for new photographers, it is also critical for those that want to improve their business and creativity. organization of the process allows for creativity and perfecting the process leads to profit. This program includes a step by step process to increasing business and profit by examining a pragmatic approach to an artistic endeavor.

Bio:

Jessica Robertson created Jessica Robertson Photographic Artistry over 19 years ago and currently serves the Richmond, Virginia area from her 3,000 square foot retail space in Ashland. With the support of her team, Robin and Karen, Jessica personally photographs over 200 seniors each year. She also photographs families, children, pets and headshots. These additional 100 sessions a year create a full circle of life studio based upon relationships.

The studio's authentic imagery reflects their commitment to timeless, creative, memorable, unique, and storytelling portraiture. In an age of digital manipulation, filters and flash dries, Jessica hand crafts her images with light and detailed retouching. This dedication to quality and consistency results in superior printed portraits which hang in her clients' homes and are handed down from generation to generation.

Because of her commitment to her photographic style and her pragmatic business philosophy, Jessica has established a reputation as the premier senior portrait photographer in her area.

While Jessica strives to create artistic and consistent high-quality imagery, she recognizes how critical it is to stay focused on the fact that her art is a business. This has always been a crucial aspect of her success.

Although the photography market is ever changing, she has been able to increase her gross sales and profit margin consistently each year. Jessica creates imagery that stands the test of time and forges relationships with her clients that withstands fluctuations in the economy.

Jessica holds a degree in Art with a Concentration in Photography from Guilford College. Jessica has earned her PPA Masters of Photography, VPPA Associate Fellow  of Photography, and VPPA Fellow of Photography degrees, Most recently, Jessica earned her PPA Certified Professional Photographer and PPA Master Craftsman degrees. Since Jessica started competing in PPA's national print competition, her work has been included in the esteemed Loan Collection seven times and she has been recognized as Professional Photographer of the Year is out of the seven years she has participated. Through her professional affiliations and print competitions, Jessica strives to constantly improve her skills.

Her professional life is balanced with being married to her husband, John and raising their two girls Grace, age 8, and Jaclyn, age 4. A full and busy life for sure! She is grateful for her family and for her ability to build and maintain a sustainable business based on her passion for photography


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