Commercial Business Portraits - This is a program focuses on all aspects of creating a commercial business portraits. From marketing, lighting, posing, up-sales, and retouching, this course is great because it can cater to any photographer. I started getting into business portraits to make extra income during the off-season of my senior portrait business, and not the business portraits bring in almost as much income with considerably less overhead. I teach how to make a marketing plan to find clients in your area along with techniques to get their business. I also do a live demo shoot and show different lighting techniques to achieve multiple looks in studio or on location. I then use CaptureOne and photoshop to edit those photos as individuals and groups. Lastly, I talk about how I am able to create more sales from those clients by offering additional photographic services to them.
Developing a Commercial Photography Portfolio - Over the last 10 years, I have had the chance to work with some of the top photo agencies in the country and also meet with photo editors and art producers from some of the biggest magazines and advertising agencies. Through this experience, I have picked the brains of hundreds of people and listened to feedback which has helped me work with many photographers to narrow down their vision and create portfolios/websites that really showcase their best work. In this class, we will talk about how to get passed the emotional attachment photographers have to their work, and how to start editing and selecting their best images to help really show their vision and get more work. From the physical layout of a printed portfolio, to planning personal shoots to expand your library of images, we will focus on making a plan that keeps you motivated and on track to getting more work in the world of advertising photography.
"Twin Cities Professional Photography Association" is a 501(c)6 non-profit organization. Copyright 2024 TCPPA all rights reserved.
