JANUARY WORKSHOP

WORKSHOP

Finding, Keeping and Pricing For Great Clients

with Allison Tyler Jones

What is a TCPPA Workshop?

A TCPPA Workshop is an in-depth training event on a specified topic, usually 3-4 hours in length held the day before or after our scheduled monthly events. All TCPPA workshops are led by an instructor or featured speaker. TCPPA Members and guests pay an additional registration fee for workshops. Locations may vary. Attendance is limited for most workshops, and registration is on a first-come first-served basis.

JANUARY MONTHLY EVENT

The Art of Selling

with Allison Tyler Jones

WORKSHOP

Tuesday, January 14th, 2025

Holiday Inn & Suites St Paul NE-Lake Elmo
8511 Hudson Blvd, Lake Elmo, MN
10:00 am - 2:00 pm

TCPPA Member Rate $299

Guest Rate $349

Finding, Keeping and Pricing for Great Clients

Where are the BEST clients for your business?
How do you keep them coming back?
How can you make sure you're charging a price that will make your business profitable?

Great clients ARE out there ready to learn what it is YOU can do for THEM. They want an experience AND they're willing to pay for it. Yes. Really!

Spend 4 hours with industry leader Allision Tyler Jones and you'll have actionable steps to make finding, keeping and pricing for great clients a reality for YOU.

TCPPA Member Registration

Click below to log in to your TCPPA member account to register for this workshop for $299.

Guest Registration

If you aren't a TCPPA member yet, click below to secure your seat to this workshop at $349.

Allison Tyler Jones is sponsored by

WHCC is a Platinum Sponsor in the TCPPA Vendor Partner Network

KEY TAKE-AWAYS FROM THIS WORKSHOP:

Attracting & Marketing for High End Clients.
Client Experience: Including in the shoot itself.
Providing an experience wrapped around an amazing product that's profitably priced.

Cost:

$299 TCPPA Member Rate

$349 Guest Rate

Please Note: This is a prepaid workshop. Any TCPPA Member or Guest must pre-register and pay for this workshop in full by January 6 to attend.

Who this Workshop is for:

Whether you’re just starting out or looking to refine your skills, this workshop is designed for photographers at various stages of their journey:

Novice Photographers

If you’re new to newborn photography and feeling overwhelmed by posing and lighting, this workshop will provide you with foundational skills and confidence. Learn how to set up your studio, pose newborns effectively, and achieve beautiful results with practical, step-by-step guidance that will keep your clients coming back for more.

Family Photographers

For those who specialize in family sessions and want to add newborn photography to your offerings, this workshop is perfect for your business. Gain insights into newborn posing workflows, learn how to handle and comfort babies, and understand how to integrate newborn photography into your existing business with ease.

Experienced Photographers

Even if you’re already skilled in photography, mastering the nuances of newborn posing and studio lighting can elevate your work. This workshop will refine your techniques, introduce new methods for handling and directing newborns, and offer advanced tips to enhance your portfolio and client satisfaction.

No matter where you stand in your photography career, this workshop offers valuable knowledge and hands-on experience to help you excel in capturing beautiful newborn portraits.

Whether you specialize in newborns or not, the skills you'll acquire at this event will enhance your photography across the board.

"I've been a member for over 3 years now and I love the diversity of the events! Even if it's not something I typically photograph, I always learn something that will apply to my business!"

- Jeannine P.

TCPPA Member Registration

Click below to log in to your TCPPA member account to register for this workshop at $299.

Guest Registration

If you aren't a TCPPA member yet, click below to secure your seat to this workshop at $349.

WORKSHOP DETAILS:

Date:

Tuesday, January 14th, 2025

Time:

10:00 am - 2:00 pm

Location:

Holiday Inn & Suites St Paul NE-Lake Elmo
8511 Hudson Blvd, Lake Elmo, MN

Cost:

$299 TCPPA Member Rate

$349 Guest Rate

General Schedule of Events (subject to change):

4 Hours of Learning from ATJ

What to Bring:

Notebook & Pen - and make sure you're caffeinated!

MEET OUR FEATURED SPEAKER

Allison Tyler Jones,
CPP, M. Craftsman

Allison Tyler Jones is not normal. She doesn’t sell digital files but she DOES own one of the most profitable portrait studios in the country.* Allison believes portrait photographers can have it all; that you can create beautiful artwork AND have a successful business at the same time, and she does exactly that by daily designing wall art, family galleries and custom albums for her client’s homes.

Allison’s immediately recognizable photographic style is “lifestyle-meets-commercial-with-a-dose-of-chaos.” She calls it Art That Happens to Be Your Family. Allison has authored four books on photography and was the recipient of PPA’s Excellence in Business Education Award from PPA. Allison has taught thousands of photographers to value what they do and build better businesses as a result. As the host of The ReWork Podcast, she interviews industry leaders and inspires portrait photographers everywhere to uniquely brand, profitably price and confidently sell their best work. Running your own business is hard and Allison is excited to share her down-to-earth, practical advice to help make your business the best it can be.

*According to Professional Photographers of America – PPA, Benchmark Survey.