Is it Scalable? The Volume Business Balance
Volume photography can be a booming business, but it doesn't mean that you have to sacrifice your creativity, quality or reputation. In this class, take advantage of instructor Jeremy McColm's 20+ years of experience in the business.
Discuss how to maintain your photographic quality and keep your creativity scalable into a profitable business. Explore training as well as capture techniques that can help you maximize what you do in camera and minimize your post production processes. Jeremy will also cover the key drivers of successful sales averages and give you the knowledge you need to succeed in this market.
In the ever-changing industry of photography, it makes sense to incorporate a high volume work stream into your studio. With the right balance and the right disciplines in place, you can stay true to your art and your craft and still watch your profits rise.
Outline: - Develop a photographic plan and work it! - Create a trainable and repeatable indoor/outdoor studio setup - Eliminate the variables and focus on the experience - Streamline file input for efficient output - Create common terminology and creative training techniques - Develop photographer skills through meaningful feedback - Measure your key drivers for profitable sales averages
About Jeremy McColm: He always imagined a career in photography. However, he never though he would make a career out of taking school pictures as a seasonal photographer for Lifetouch. As his skills advanced, so did his opportunities, allowing him to specialize in photographing high school seniors, families, sports and special events. Now 20+ years later, Jeremy is the Senior Director of Photography for Lifetouch School Pictures. His true passion lies in photographing people and creating memorable images that exceed expectations. Lifetouch has provided Jeremy with amazing photographic experiences and enabled him to work with some of the industry's best photographers.
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